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Politics of Authenticity in Presidential Campaigns, 1976 - 2008, by Erica J. Seifert
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"Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.
- Sales Rank: #1520653 in Books
- Published on: 2012-05-19
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 5.90" l, .80 pounds
- Binding: Paperback
- 271 pages
About the Author
Erica J. Seifert is a senior associate at Greenberg Quinlan Rosner, a public opinion consulting firm in Washington, D.C.1She has conducted research for Democracy Corps, and also for National Public Radio, the Los Angeles Times, Women's Voices Women Vote, the Campaign for America's Future, and the Public Campaign Action Fund. She lives in Rockville, Maryland.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Shrewd political insight!
By rsw
This book puts political ideas into laymen's terms and gives the reader an easy to follow look into the use of "authenticity" in the last several presidential campaigns. I learned more about how the political landscape functions by reading this book, than I had in thirty years of watching from the sidelines. I will never look at candidates in the same way again. I would recommend this book to anyone who wants to learn about the inside world of politics.
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